Catalyst Advisory
Helping medtech organisations and leaders achieve sustainable growth.
Growth today requires more than great marketing. It demands clear strategy, commercial excellence, capable leadership, and practical execution. Catalyst Advisory partners with medtech organisations and professionals across APAC to unlock meaningful, measurable growth.
Our Mission
We help medtech companies across APAC grow faster so patients get access to life-changing healthcare sooner.
Most medtech organisations in Asia Pacific face the same challenge: they have a compelling product, but no clear commercial strategy. They lack the fractional CMO expertise to build compelling revenue narratives, define buyer personas, or execute effective go-to-market strategies. So growth stalls—and patients who urgently need their solutions wait longer.
Catalyst Advisory partners with medtech founders, GMs, and commercial leaders to solve this. We bring 15+ years of regional commercial leadership (JNJ, GEHC, ZBH, Bayer) to help you clarify where to grow, how to win, and what capabilities you need to scale. We’re not a marketing vendor or execution team. We’re a peer-level strategic advisor who diagnoses the real problem, then helps you solve it.
Your role is to build something great. Ours is to make sure the market knows it exists.
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Strategic Marketing Audit
One hour with our founder to assess your current approach, uncover gaps, and clarify your growth path. Free if you move into a project with us; SGD 600 standalone.
Claim Your Strategic Audit
Medtech Organisations
Helping businesses solve complex growth challenges through strategy, transformation and commercial excellence.
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Corporate Professionals
Supporting ambitious professionals to accelerate their careers, strengthen leadership capabilities and navigate pivotal career transitions.
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Our Services
Growth & Go-To-Market
Develop growth strategies, commercial plans and go-to-market approaches that drive sustainable business performance.
Commercial Capability
Build stronger commercial capabilities, modernise marketing, and adopt AI where it creates meaningful business value.
Leadership Development
Develop confident, capable leaders through career mentoring and leadership development.
How I Work
Curious before certain
I start by understanding the problem before recommending solutions.
Evidence-based
Recommendations are tailored to your business, grounded in data, experience, and commercial insight—not trends or assumptions.
Practical
Strategies should be implementable, not just impressive on paper. Recommendations are tailored to your organisation's capacity.
Collaborative
The best outcomes come from working alongside clients, building capability rather than dependency.
About Laura
Commercial strategy with practical execution.
Laura has spent more than 15+ years helping organisations across Asia Pacific grow through commercial strategy, marketing leadership and team coaching. Having led regional teams within global healthcare organisations (JNJ, GEHC, ZBH, Bayer), she combines strategic thinking with practical execution to help clients solve complex business challenges.
Meet Laura
IS THIS FOR YOU?
How to know if Catalyst Advisory is the right fit
Our strategy support is a fit for you if…
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You’re serious about growth and ready to invest in taking your organisation to the next level.
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You’re an established business with a marketing budget and executional team, or the means to hire support.
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You’re looking for a comprehensive strategy built to transform the future of your business.
We may not be the right fit if…
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You haven’t started your business yet, or don’t have meaningful traction.
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You have no marketing budget or means to hire executional support.
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You’re looking for someone to simply implement your existing ideas without challenge or strategic input.
Let’s discuss your goals.
Book a Discovery Call