SERVICES / FRACTIONAL CMO

Fractional CMO for Medtech Organisations

Growing medtech companies don’t always need a full-time CMO. They need focused commercial strategy, GTM execution oversight, and leadership. We offer three tiers of fractional CMO support, from strategic advisory to full commercial leadership.

YOU NEED…

Someone to execute the strategy sprint we just built and navigate the messy reality of going to market

WE HELP YOU…

Take your strategy from planning to measurable commercial outcomes

Lead execution

Adapt as you learn

THREE LEVELS OF SUPPORT

Choose the level of commercial leadership your stage needs.

TIER 1

Strategic Advisory

On-call strategic advisor to your commercial leadership

2-4 hours per week

Monthly strategy sessions & async time for review on plans, feedback on decisions, strategic memos
Market landscape analysis & competitive positioning input
Strategic questioning & challenge on GTM decisions
Advice on organisational structure, hiring profiles for commercial roles

impact & value

Prevents costly missteps
De-risks early stage commercialisation
Shortens time to first revenue by clarifying strategy
Brings 15+ years of medtech scaling experience to your table

TIER 2

Core Fractional

Your Chief Commercial Strategy Officer, part-time

2-3 days per week

Strategic ownership of annual commercial plan and quarterly KPIs
Go-to-market strategy (channel, positioning, messaging, pricing strategy)
Competitive analysis and market segmentation strategy
Sales & marketing alignment (bridging strategy to execution)
Team enablement and commercial capability building
Analysis and recommendations on deal economics, customer acquisition costs, channel efficiency
Strategic input on new product launches or market expansion
Commercial metrics and dashboard review (understanding what to measure, not building dashboards)

impact & value

Transforms commercial function from cost center to strategic growth driver

Aligns sales & marketing through shared strategy and metrics
Significantly improves pricing, positioning, and customer economics
Reduces wasted marketing spend by ensuring strategic alignment
Builds internal commercial leadership capability

TIER 3

Full Strategic Leadership Suite

Your embedded strategic leadership - Chief Commercial/GTM Officer

Full Time

Full ownership of commercial strategy and P&L accountability for growth metrics

Go-to-market architecture (brand, positioning, channel strategy, pricing strategy, customer segmentation)
Sales & marketing integration and alignment (revenue operations strategy)
Team leadership, capability building, and organizational design for commercial function
Market entry strategy for new geographies or segments (APAC expansion, new indications, etc.)
Competitive and market intelligence strategy
Pricing and packaging strategy
Commercial transformation initiatives (process, org structure, capability)
Advisory board strategic input and CEO preparation for board meetings on commercial progress
Investor readiness on commercial strategy and metrics (Series funding, M&A prep)
High-level due diligence on M&A or partnership opportunities

impact & value

De-risks major commercial pivots, expansions, or transformation
Accelerates market entry and competitive positioning
Attracts board-level and investor confidence
Dramatically improves unit economics and gross margins
Builds world-class commercial organization culture
Enables CEO/founder to focus on product, fundraising, or strategy rather than day-to-day commercial management

Let’s discuss your goals.

View Fees

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Strategic Marketing Audit

One hour with our founder to assess your current approach, uncover gaps, and clarify your growth path. Free if you move into a project with us; SGD $1,000 standalone.

Book a free 1hr Strategic Audit