SERVICES / FRACTIONAL CMO
Fractional CMO for Medtech Organisations
Growing medtech companies don’t always need a full-time CMO. They need focused commercial strategy, GTM execution oversight, and leadership. We offer three tiers of fractional CMO support, from strategic advisory to full commercial leadership.
YOU NEED…
Someone to execute the strategy sprint we just built and navigate the messy reality of going to market
WE HELP YOU…
Take your strategy from planning to measurable commercial outcomes
Lead execution
Adapt as you learn
THREE LEVELS OF SUPPORT
Choose the level of commercial leadership your stage needs.
TIER 1
Strategic Advisory
On-call strategic advisor to your commercial leadership
12-15 hours/month
Monthly strategy sessions & async time for review on plans, feedback on decisions, strategic memos
Market landscape analysis & competitive positioning input
Strategic questioning & challenge on GTM decisions
Advice on organisational structure, hiring profiles for commercial roles
impact & value
Prevents costly missteps
De-risks early stage commercialisation
Shortens time to first revenue by clarifying strategy
Brings 15+ years of medtech scaling experience to your table
TIER 2
Core Fractional CMO
Your Chief Commercial Strategy Officer, part-time
25-30 hours/month
Strategic ownership of annual commercial plan and quarterly KPIs
Go-to-market strategy (channel, positioning, messaging, pricing strategy)
Competitive analysis and market segmentation strategy
Sales & marketing alignment (bridging strategy to execution)
Team coaching and commercial capability building
Analysis and recommendations on deal economics, customer acquisition costs, channel efficiency
Strategic input on new product launches or market expansion
Commercial metrics and dashboard review (understanding what to measure, not building dashboards)
impact & value
Transforms commercial function from cost center to strategic growth driver
Aligns sales & marketing through shared strategy and metrics
Significantly improves pricing, positioning, and customer economics
Reduces wasted marketing spend by ensuring strategic alignment
Builds internal commercial leadership capability
TIER 3
Full Strategic Leadership Suite
Your embedded strategic leadership - Chief Commercial/GTM Officer
30-40 hours/month
Full ownership of commercial strategy and P&L accountability for growth metrics
Go-to-market architecture (brand, positioning, channel strategy, pricing strategy, customer segmentation)
Sales & marketing integration and alignment (revenue operations strategy)
Team leadership, capability building, and organizational design for commercial function
Market entry strategy for new geographies or segments (APAC expansion, new indications, etc.)
Competitive and market intelligence strategy
Pricing and packaging strategy
Commercial transformation initiatives (process, org structure, capability)
Advisory board strategic input and CEO preparation for board meetings on commercial progress
Investor readiness on commercial strategy and metrics (Series funding, M&A prep)
High-level due diligence on M&A or partnership opportunities
impact & value
De-risks major commercial pivots, expansions, or transformation
Accelerates market entry and competitive positioning
Attracts board-level and investor confidence
Dramatically improves unit economics and gross margins
Builds world-class commercial organization culture
Enables CEO/founder to focus on product, fundraising, or strategy rather than day-to-day commercial management
Ready to discuss the right level of support?
Book a Discovery Call to Discuss Your Needs