Fees and Engagement Models | Catalyst Advisory APAC

FEES AND ENGAGEMENT MODELS

Strategic leadership, priced to match your stage of growth.

Every engagement is scoped to your commercial goals and revenue targets. Here is how the investment works, so you can plan with confidence before we speak.

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See how engagements are structured

Three ways to work together

Most clients start with a defined project and move to a retainer once the value is clear. Starting with a retainer is also fine.

Project-Based

You need a defined problem solved or a strategy built.

Fixed scope, fixed fee, clear deliverables. Best for growth diagnostics, go-to-market strategy and transformation roadmaps.

Fractional CMO Retainer

You need ongoing marketing leadership without a full-time CMO hire.

A monthly retainer for senior strategic ownership of your marketing function. Best for companies without a CMO or dedicated marketing leader.

Performance-Aligned

You have clear revenue targets and want fees tied to results.

A base retainer plus a variable component linked to agreed commercial milestones. Best for companies with measurable pipeline or revenue goals.

Start with a defined project

Fixed scope and fixed fee, with deliverables agreed up front.

Strategic Audit

Complimentary*

A free 1-hour conversation to diagnose where your commercial gaps are and whether working together makes sense.

Includes: Review of your current positioning and go-to-market, a clear view of your top priorities, a recommendation on next steps.

*Free if we proceed to project or retainer, if one-off then $1,000 SGD

Growth Strategy Sprint

From SGD 18,000

2 to 6 weeks

A focused engagement starting with a strategic plan that turns your growth ambitions into a prioritized, executable commercial strategy.

Includes (examples): Commercial and market diagnostic, positioning and messaging architecture, prioritized 12-month growth roadmap, leadership workshop and final recommendations.

Transformation and Special Projects

From SGD 25,000

For larger change initiatives such as go-to-market transformation, regional launch strategy, organizational redesign or change management projects.

Includes: Custom scope and milestone-based billing.

Project fees depend on scope, number of markets and stakeholder complexity. You receive a fixed quote before work begins.

Ongoing leadership, without the full-time cost

Fractional retainers are priced against the cost of a full-time CMO in APAC medtech, at a fraction of the commitment. Three tiers cover the range from light-touch advice to embedded leadership.

Strategic Advisory

From SGD 8,000 per month

Best for: Founders and commercial leads who have a team in place and need a senior strategic sounding board.

Includes: Monthly strategy session, priority review and roadmap guidance, async access for decisions between sessions.

Core Fractional CMO

From SGD 20,000 per month

Best for: Companies without a CMO that need consistent strategic ownership of marketing.

Includes: Weekly leadership cadence, marketing strategy and annual plan ownership, KOL and channel strategy direction, leadership team and board reporting.

Full Strategic Leadership Suite

From SGD 30,000 per month

Best for: Scaling companies or multi-market launches that need senior leadership embedded across the commercial function.

Includes: Everything in Core, multi-market launch leadership, cross-functional alignment across sales, regulatory and clinical teams, team and agency leadership guidance.

Retainers run on a 3 to 6 month minimum term, with monthly billing. Fees shown are in SGD and exclude GST where applicable.

What you are paying for

Catalyst Advisory APAC provides strategy, leadership and decision-making. Your team, or the specialist partners we bring in, handle execution. This keeps fees predictable, scope clear and accountability sharp. For specialist work such as e-learning development or video production, we bring in vetted partners as part of the delivery team, with quality oversight retained throughout.

Fee structures that reflect where you are heading

Your investment should relate to the scale of the opportunity. For companies with defined revenue goals, we structure fees around your stage and your targets.

Your stage

Typical focus

How fees are structured

Early stage

Positioning, first commercial strategy, first market entry

Project-based sprint, then a lighter retainer. Where appropriate, a portion of the fee can be combined with advisory equity, subject to agreement.

Growth stage

Building marketing leadership, scaling pipeline, expanding across markets

Core Fractional CMO retainer, with an optional performance component tied to agreed pipeline or revenue milestones.

Scale stage

Multi-market commercial strategy, launches, organizational design

Full Strategic Leadership Suite, or a hybrid model where we guide strategy alongside your full-time Head of Marketing.

How performance-aligned fees work

A performance-aligned engagement pairs a base monthly retainer with a variable fee linked to milestones we agree together, such as sales revenue targets, qualified pipeline created, launch or revenue growth, change adoption metrics, new markets entered, new partnerships created, etc. The base retainer covers the strategic work. The variable component is only paid when the agreed targets are reached. Targets, measurement and timing are defined in the engagement letter before work starts.

What shapes the investment

✓ Number of markets and complexity of your regulatory and distributor landscape

✓ Depth of leadership involvement required each week

✓ Size of your internal team and how much it needs guidance

✓ Speed of the timeline, including launches with fixed dates

Frequently asked questions

Why not just hire a full-time CMO?

A full-time CMO makes sense when you have the scale and certainty to support one. A fractional model gives you senior leadership at a fraction of the cost while you grow into that decision, and it can pair with a full-time Head of Marketing later.

Can I start with a project and move to a retainer?

Yes. Most clients do. The Growth Strategy Sprint produces a roadmap that naturally leads into ongoing leadership.

Are there long-term contracts?

Retainers have a 3 to 6 month minimum term and then continue month to month, with 30 days notice.

Do you work on equity or success fees?

In selected cases for early-stage companies and for performance-aligned engagements. We agree the structure up front and put it in writing.

What is not included in the fee?

Execution work such as campaign production, agency fees, paid media budgets and technical development. We help you select and direct the right resources. All inclusions and exclusions are specified in the contract agreement before work starts.

Not sure which model fits?

Start with a free 1-hour Strategic Audit. We will look at your goals, your gaps and your revenue targets, then recommend the structure that makes sense.

Book Your Free Strategic Audit

No obligation. You will leave with a clear view of your priorities either way.