how WE work
Helping medtech organisations grow. Helping leaders thrive.
"I believe sustainable growth comes from aligning strategy, people, and execution. Whether I’m partnering with an organisation to solve a commercial challenge or mentoring an individual through a career transition, my goal is the same: to bring clarity, confidence, and practical solutions that create lasting impact." Founder, Laura Duchini
How We Show Up
We speak with the confidence of a peer, not the hedging of a vendor. We’re direct about problems, evidence-based in solutions, practical in delivery. We speak to founder and CMO ambitions, not consultant self-promotion.
My Story
Advice grounded in context, not templates.
Throughout my career, I’ve had the privilege of helping organisations (Johnson & Johnson, GE HealthCare, Zimmer Biomet, Bayer Healthcare) across Asia Pacific navigate growth, launch new products, build commercial capability, and lead through change. Working across diverse markets and highly regulated industries has reinforced one belief: there is no one-size-fits-all solution. Every organisation and every leader needs advice grounded in their unique context, ambitions, and challenges. I started Catalyst Advisory to bring that practical, evidence-based and tailored support to both organisations and the people leading them.
How I Work
Curious before certain
I start by understanding the problem before recommending solutions.
Evidence-based
Recommendations are grounded in data, experience, and commercial insight—not trends or assumptions.
Practical
Strategies should be implementable, not just impressive on paper.
Collaborative
The best outcomes come from working alongside clients, building capability rather than dependency.
Where to start
Not sure which service fits? Begin with a diagnostic.
Strategic Marketing Audit
One hour with our founder to assess your current approach, uncover gaps, and clarify your growth path. Free if you move into a project with us; SGD 600 standalone.
Book Your Audit
Experience
• Regional leadership across Asia Pacific
• Commercial strategy and growth planning
• Go-to-market strategy and product launches
• Marketing transformation
• Portfolio and lifecycle management
• Leadership and team development
• Cross-functional stakeholder leadership
• Regulated healthcare and life sciences
Industries
MedTech
Healthcare
Diagnostics
Life Sciences
Digital Health
PHARMAceuticals
Qualifications
MBA @ Macquarie University, Australia
Bachelor of Advanced Science (Double Majors: Immunology & Advanced Physiology) @ University of Sydney, Australia
Bachelor of Commerce (Double Majors: International Business & Marketing) @ University of Sydney, Australia
Ongoing Executive Development in leadership, AI, and commercial strategy (Kelloggs, Quantic)
Mentor @ Macquarie University
Why Clients Work With Me
Clients value working with me because I combine strategic thinking with practical execution. I ask thoughtful questions, simplify complex challenges, and focus on solutions that create measurable, sustainable outcomes. My aim is not only to solve today’s problem, but to strengthen the capability and confidence of the people I work with for sustainable, long-term growth.
A Few Things About Me
Based in Singapore, working across APAC.
Passionate about helping organisations & individuals realise their potential
Actively curious about how AI is reshaping growth and leadership.
Keep the patient at the core when shaping growth strategy
Ready to explore what’s possible?
Whether you’re looking to accelerate business growth or take the next step in your career, I’d love to hear about your goals.
Book a Discovery Call