About
Helping organisations grow. Helping leaders thrive.
I believe sustainable growth comes from aligning strategy, people, and execution. Whether I’m partnering with an organisation to solve a commercial challenge or mentoring an individual through a career transition, my goal is the same: to bring clarity, confidence, and practical solutions that create lasting impact.
My Story
Advice grounded in context, not templates.
Throughout my career, I’ve had the privilege of helping organisations across Asia Pacific navigate growth, launch new products, build commercial capability, and lead through change. Working across diverse markets and highly regulated industries has reinforced one belief: there is no one-size-fits-all solution. Every organisation and every leader needs advice grounded in their unique context, ambitions, and challenges. I started Catalyst Advisory to bring that practical, evidence-based and tailored support to both organisations and the people leading them.
How I Work
Curious before certain
I start by understanding the problem before recommending solutions.
Evidence-based
Recommendations are grounded in data, experience, and commercial insight—not trends or assumptions.
Practical
Strategies should be implementable, not just impressive on paper.
Collaborative
The best outcomes come from working alongside clients, building capability rather than dependency.
Experience
Regional leadership across Asia Pacific
Commercial strategy and growth planning
Go-to-market strategy and product launches
Marketing transformation
Portfolio and lifecycle management
Leadership and team development
Cross-functional stakeholder leadership
Regulated healthcare and life sciences
Industries
MedTech
Healthcare
Diagnostics
Life Sciences
Digital Health
B2B Technology
Qualifications
MBA
Bachelor of Advanced Science
Bachelor of Commerce
Ongoing development in leadership, AI, and commercial strategy
Why Clients Work With Me
Clients value working with me because I combine strategic thinking with practical execution. I ask thoughtful questions, simplify complex challenges, and focus on solutions that create measurable, sustainable outcomes. My aim is not only to solve today’s problem, but to strengthen the capability and confidence of the people I work with.
A Few Things About Me
Based in Singapore, working across APAC.
Passionate about helping people realise their potential.
Curious about how technology, particularly AI, is reshaping growth and leadership.
I enjoy exploring different cultures and perspectives, which informs my regional approach.
Ready to explore what’s possible?
Whether you’re looking to accelerate business growth or take the next step in your career, I’d love to hear about your goals.
Book a Discovery Call